Projects
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Apple News
Daily Telegraph
Dailymotion
EDITED
McKinsey & Company
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Building a Saudi Property Acquisition Superapp
Leading end-to-end product design for a real estate tech platform across Saudi Arabia
Redesigning B2B Onboarding at Dailymotion
Improving partner conversion through streamlined journeys and self-serve UX
Designing Community-Led Health Innovation in Ghana
Co-creating local interventions to address maternal and neonatal health system gaps
Scaling Design Consistency for Retail Intelligence
Redesigning EDITED’s B2B application through atomic design, agile collaboration, and system thinking
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Launching The Telegraph's Premium subscription model
Redesigning the paid experience and positioning strategy for a legacy UK news brand
Integrating a Legacy News Brand into Apple News
Designing the experience for a UK broadsheet's content to land seamlessly on Apple’s feed
Evolving the Dailymotion B2C Experience
Rethinking mobile UX to modernise content discovery and community engagement
Designing a Self-Serve Tool for Dailymotion’s B2B Video Player
Creating an interactive product to drive partner engagement and increase conversion
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Crafting Data Visualisation for Retail Intelligence
Elevating EDITED’s analytics platform with scalable, insight-driven data visualisation design
Building a Loyalty Model for Sustainable Drivers
Designed a customer rewards program to drive EV adoption for a European mobility brand
Designing a Supply Chain Digital Twin for Defence Logistics
Helping planners simulate and optimise throughput under pressure
Designing the Future of Consumer Engagement with GenAI
Elevating customer journeys with AI-powered companions and modular digital design systems
Hyper-personalisation in banking with Advanced Analytics
Using data-driven design to reimagine customer engagement and scale advanced analytics across a leading European bank
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Transforming Digital Marketing with GenAI for Global Beer Brand
Unlocking creativity, insight, and efficiency through AI-driven content generation and governance
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Designing a Digital Twin for a Green Hydrogen Megaproject
Optimising infrastructure planning through simulation, AI-powered modelling, and user-led insight