Product design leader · London / Mexico City

A design leader with a bias to action.

Lead Product Designer at Equals True. Formerly Associate Design Director at McKinsey & Company.

Sophia Akrofi
McKinsey & Company
Associate Design Director
Apple News
Product Designer
Dailymotion
Lead Product Designer
The Telegraph
Product Designer

The work

Products that shipped, and the craft behind them

Case studies

$1B+ brand valueEnglish / Arabic3 product streams

Case study · Design Lead · 2023–2025

A property platform that generated $400M in its first quarter

$400M
first-quarter revenue
15×
conversion uplift
10,000
new users in Q1
3,000+
bilingual components
AI customer copilot interface
GenAI10+ MVPs

Case study · 2024–2025

One AI copilot, configured for every client

Coming soon

Case study · 2026–now

Partner enablement platform

Selected work

A mix of enterprise, freelance and self-initiated projects.

Product design · 3,000-component bilingual system

Large-scale property technology product design

AccruPay payment router website

Product design · Payments

AccruPay

Editorial · Product UI

The Telegraph & Apple News

MTN mo splash, wallet and remittance screens

Product UI · Fintech

MTN mo super app

Product UI · Motion

EnBW mobility

Full Bloom Coaching website

Brand · Product · Business development

Full Bloom Coaching

Brand · Motion

Pro Padel League

Identity · AI healthcare

Mosaica

Bites of Brixton local food directory visual slideshow

Local directory · Self-initiated

Bites of Brixton

How I work

Bias to action.

Work with me
$400MFirst-quarter revenue on a platform I led design for
10+Enterprise GenAI MVPs built on one copilot I designed
3 streamsAs the only designer on a 60-person, five-country programme
D&ADNew Blood Awards judge, 2024 and 2026

Testimonials

What people say

Drag to explore
“She will be the first name on a list for further client effort, or to come as a Head of Design.”
Senior leaderMcKinsey & Company
“Sophia Akrofi is so much more than a world class designer. In a world full of AI, she brings a level of humanity that allows your brand to cut through the noise.”
Kahlil AshantiCEO, Mantis Labs
“You build strong client relationships, not just for yourself but also for the whole team. Based on your work, the whole team gained client trust and confidence.”
Annual reviewMcKinsey & Company
“She is one of the most equipped designers in the firm.”
Senior colleagueMcKinsey & Company
“Sophia shaped my brand from its identity to its digital experience, creating a presence that communicates my vision before I enter the room.”
Vivienne KatahenaFounder, Full Bloom Coaching
“She went out to figure out personas, then problem-solving with leadership, and then designing high-level user flows, before the next session.”
Senior colleagueMcKinsey & Company
“She is super easygoing, amazing to collaborate with and fun to be around.”
ColleagueMcKinsey & Company
“Sophia has an exceptional ability to combine creativity with strategic thinking, always delivering solutions that are both visually impactful and highly user-centered. She consistently challenged me to think deeper about user experience, product thinking, attention to detail, and design storytelling.”
Mentee, design internMcKinsey & Company

Experience

Media, consulting and big tech

2026 – now

Lead Product Designer

Equals True (design agency), Mexico City

2021 – 2025

Associate Design Director

McKinsey & Company, Paris

Earlier

Lead Product Designer

Dailymotion, Paris

Earlier

Product Designer

Apple News · The Telegraph, London

Sophia Akrofi on a rooftop

About • Adaptable design practice

Rooted in graphic design studies. Now leading product design across enterprise tech, AI and new ventures.

Based inLondon / Mexico City
LanguagesEnglish, French, Spanish
Trained atUniversity of the Arts London